Insight. Initiate. Iterate. Introspect. Inform. Do it all over again. And again. And again…


Drops of rain break a rock, not by violence, but by often falling. This is a cornerstone to our culture and ways — major progress driven by the relentless pursuit of excellence writ small.


The concept is simple and easy to do. The only hard part is our need for a strangehold on control.


Small is beautiful when harnessed correctly and consistently.


Let us craft big wonders from small ones.